"Two years ago we knew nothing about the internet. Today, the web site is our bread-and-butter when it comes to attracting new clients." — Sedona, AZ
"Thanks to the site you built, I'm extremely excited about all the opportunities opening up for our organization." — Madison, WI
"Since you redesigned our web site, online sales have grown from 8% to 35% of our business. We're very pleased with the results we've seen."
— Omaha, NE
"I've heard nothing but compliments from folks inside and outside the company about the website and your timely, courteous service."
— Redondo Beach, CA |
Areas of Expertise:
Whether a site is a several page brochure or a dynamic, thousand page, e-commerce application, every element on the site has just one purpose -- to help the client sell. From navigation and body copy to domain name selection, graphics and dozens of other factors -- no opportunities to attract, inform or assist the visitor (or to boost search engine rankings) should be wasted. I approach each project in this way and have seen it pay off profitably for my web clients over the past 10+ years.
Software and Tools:
Since 1997, Randy's freelance agency, Advertising That Works has focused primarily on web site design and development. His toolbox of skills includes PHP, ColdFusion, (X)HTML, CSS, MySQL, Access, Photoshop, Illustrator, Dreamweaver, GoLive, Search Engine Optimization, Quark and In Design.
Background:
Randy grew up in a restaurant family with a father who loved guerrilla marketing techniques, so he appreciates the importance of maximizing marketing dollars. After earning a BA in Business Administration from Nebraska Wesleyan University, Randy worked as an advertising copywriter for Bozell Worldwide and an interactive developer at Insight.com. He has worked on print and web projects for Raytheon Aircraft, Compaq Computer, Mutual of Omaha, The College World Series and Godfather's Pizza.
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