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Areas of Expertise:
My background includes advertising, public relations and magazine promotion. I spent more than 20 years in the New York publishing world as Copywriter, Creative Director or Promotion Director at Sports Illustrated (Time, Inc.), The New York Times (New York Times Company), Mademoiselle (Condé Nast) and Redbook (Hearst Publishing). A second career in Florida included such positions as senior copywriter for a regional advertising agency and marketing manager for a real estate/restaurant/sports marketing firm. I specialize in branding and copywriting, providing concept and copy for products and services across the board.
Specific Skills:
Print ads, outdoor, radio, TV, Web site copy, collateral, direct mail, promotion campaigns and special events. I have extensive experience in new product development, including naming brands, as well as sports marketing and public relations.
Notable Work:
Cosmetics advertising for Johnson & Johnson, Clairol, Coty/Pfizer. Real estate branding for Levitt & Sons, Arthur Rutenberg Homes and QuailMark Homes (Naples, Florida). National public relations for The Subaru Memorial of Naples LPGA Golf Tournament. Promotion campaigns for The New York Times Magazine, Mademoiselle and Redbook. Web site development for e-Marketer, Padraig Construction. Collateral for Tudor Investments, FinancialWorld, Olsten Services, Avon, HBO, Bliss Chocolate, Center for Perfect Balance, Carolina Mulch Plus.
Comments:
Samples are available upon request.
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