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Areas of Expertise:
I'm an advertising and public relations Creative Director/Copywriter with over 25 years of experience in national and regional agencies including J Walter Thompson, Bozell, and Cramer Krasselt. I provide creative concepts and copywriting services to local, regional and national advertising agencies, as well as local, national and international corporations.
Specific Skills:
In addition to concepts and copy for print ads, outdoor, radio, television, brochures, direct mail and collateral, I have extensive experience in the branding process. That includes identifying the target consumer and the most compelling message to reach that consumer, and then creating advertising that stays true to the brand across all communications materials.
Notable Work:
Florida Power & Light, Winn Dixie Supermarkets, Asheville (Buncombe County North Carolina) Tourism, Lake County (Florida) Tourism, Florida Department of Citrus (Gift Fruit), Belz Factory Outlet Malls, Peabody Place, Festival Bay Mall, Grendha Shoes, Full Circle Properties, Walt Disney World Resort, Disney Theme Parks, Disney Cruise Lines, Sprint, Supercuts, California Lottery, Jenny Craig, Mobilink Cellular, Chevron, The Florida Lottery, RC Cola, Diet Rite Cola, Val Pak, Wet'n Wild Theme Parks, Walt Disney World Swan Hotel, Peabody Hotels, CNB Bank, Celebrity Cruise Lines, Florida Hospital, Del Rey Communities.
Clio, New York Festivals, Best of the West, San Francisco Show, Show South, National, Regional and Local Addy Citations, NCBA Creative Radio Awards, Best of Show 1993 National Lottery Advertising, Business Week Top Ten Ad Campaigns. Published in Print and Communication Arts Magazine.
Comments:
I would welcome the opportunity to share with you my extensive portfolio of print, broadcast, web and collateral materials. |
