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Areas of Expertise:
Making words work. Corporate and institutional copy that reads like a story—and gets the job done.
Specific Skills:
Writing and editing copy for Web sites, corporate brochures, educational/fundraising materials, newsletters, press releases, annual reports, magazine features, book-length projects.
Notable Work:
- Environmental Concern and Action: By Nature
and Design, a college president's fund-raising presentation piece; and
a storybook-style training manual, The Story
of Sustainability at Warren Wilson College: Green Walkabout Primer—both for Warren
Wilson College, Asheville, North Carolina
- So Grows the Tree. A 300-page, hard-bound history published
to coincide with independent school capital campaign (Nashoba
Brooks School, Concord Massachusetts).
- Concord Unfolded. Only full-color history guide to Concord,
Massachusetts, for Welch's Grape Company and Concord (MA)
Chamber of Commerce.
- Opera Small Talk. Paperback; a bonus-offer product for Home Vision (Acton MA)—now
part of Opera America (Washington DC).
- Addio di Bicari, biography of a Boston sculptor.
- Success stories that are mini-feature articles for
Web sites and press kits based on interviews with satisfied clients
for Asheville-based TSAChoice, IT service and solutions
provider; and feng shui specialist Jaan Ferree's Intentional
Design.
- Articles and other copy for school/institutional publications.
For Warren Wilson College: profile for Heartstone, the
college's environmental journal; articles for Owl & Spade, the
alumni magazine; and for the college's annual report (President's
Report).
For Nashoba Brooks School, Concord, Massachusetts: viewbook
copy, features for bi-annual feature stories for magazines, Web site
copy (www.nbsc.org), and press releases.
- Feature stories for wider distribution: Independent
School, the
publication of the National Association of Independent Schools, The
Concord [MA] Journal; Cruising World (an international sailing glossy).
"Local Color" column for Middlesex
News (largest metrowest
Boston daily); newsletter writing and editing for Business Brokerage
Press (Concord, Massachusetts, and Wilmington, North Carolina).
Comments:
I began my 30-year writing career as a journalist specializing in human-interest stories. When I sidestepped into copywriting and editing, I continued searching for the story and the people behind it, even when the subject was high-tech infrastructure or how to buy a Subway franchise.
After completing a master's degree in fiction writing (Warren Wilson MFA Program for Writers, 1999), I remain convinced that story-telling is my best way into any kind of writing that I do. |
