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Copywriting is the art of writing the text for your advertisement, website, brochure or other publication. Depending on your needs, copy can range from fanciful to factual. ACSG in Asheville represents some of the best copywriters in North Carolina. Good copy can make the difference between a ho-hum brochure that ends up in the circular file, or an eye-catching and engaging piece for marketing, promotions, corporate identity and public relations. Excellent copywriting equals excellent marketing.


By Nature and Design, for Warren Wilson College

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By Nature and Design
by Elizabeth Lutyens

Brochure to tell the story of environmental awareness and action at Warren Wilson College, Asheville, NC. An excerpt is available here, as a scanned JPG.

Click to enlarge

By Nature and Design

   

Warren Wilson President's Report

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Gentle on the Land: The Orr Years

Profile for Annual Report, Warren Wilson College
by Elizabeth Lutyens

An excerpt (pages 3, 4 and 5) is available here, as three scanned JPGs.

Click each to enlarge

page 3page 4page 5

   
Intentional Design

Bold Moves: From Paddock to PBS
by Elizabeth Lutyens

Alumni update posted at The National Coalition of Girl's Schools website. The full feature story can be read in its entirety at: http://www.ncgs.org/news/boldmovesfrompaddocktopbs_127/~nashobabrooksschool_104.

   
Intentional Design

Taming the Too-Big House
by Elizabeth Lutyens

Success story written for the web site of Intentional Design, an interior design and Feng Shui consulting firm. The full feature story can be read in its entirety on the Intentional Design web site, at: http://www.intentionaldesigner.com/taming.html.

With feng shui, less is much, much more
Nancy and Greg Forsythe bought their house in southeast Asheville for the view. For the five-acres of privacy. For the surrounding woods, a playground for their two German Shepherds. And they liked the rugged post-and-beam, mountain-lodge style of the house with its passive solar feature. After living there for six years and approaching retirement age, they considered moving from this 4,000-square-foot home and building a smaller one. The idea of "building green" was especially attractive to them, but they decided that they weren't up to the demands of composting toilets and wood-burning stoves. And they didn't see a setting anywhere that they liked as much as their own land.

The full story is available here, as a PDF file.

   
 

Book-length projects for targeted community or audience by Elizabeth Lutyens

   
 
   
 
footer logo Robert H. Crowe, Executive Director
209 Turtle Creek Drive, Suite 200, Asheville, NC 28803
(828) 277-3747 • E-mail: rhc209@charter.net

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